Since the 70s we’ve been called Jesus Fellowship. On April 7th 1987 we took on Jesus Army as our second, parallel identity, a public brand under which we’d reach out to the UK for Jesus. This post is all about names.
Why do names matter? Names shape culture and values, they help form first impressions. Choosing a good name for a church is no quick fix to changing a culture, but what organisations choose to call themselves carries weight both in gathering members around a vision and communicating to outsiders.
Recently, a few people who used to visit the Northampton Jesus Centre died. It caused me to reflect. Did we do all that we could have done? Did they experience the love of God through what we did for them? It reminds us how fragile some of our visitors’ lives are and how important it is that they are made to feel welcome and at home.