Since the 70s we’ve been called Jesus Fellowship. On April 7th 1987 we took on Jesus Army as our second, parallel identity, a public brand under which we’d reach out to the UK for Jesus. This post is all about names.
Why do names matter? Names shape culture and values, they help form first impressions. Choosing a good name for a church is no quick fix to changing a culture, but what organisations choose to call themselves carries weight both in gathering members around a vision and communicating to outsiders.